Foundation Shade Finder: Match Your Undertone and Skin Tone
Tell the finder your undertone and skin tone, and it will suggest a foundation family to try first.
Buying foundation online is hard when shades look different on every screen. This shade finder narrows it down using the two things that matter most: your undertone and your skin tone. Undertone is the subtle colour under your skin, warm, cool or neutral, and it decides whether a beige looks golden, pink or truly neutral on you. Pick your undertone and skin tone below. The tool suggests a foundation family and a matching lipstick family to try first, so you can test fewer shades in store. The tool maps undertone to a colour family first, then keeps the depth label from your skin tone. Warm undertones suit golden and yellow-based shades, cool undertones suit pink and blue-based shades, and neutral undertones suit balanced beige shades. Look at your wrist veins in natural light: greenish veins suggest warm, bluish or purple veins suggest cool, and a mix suggests neutral. Gold jewellery flattering you also points to warm, silver to cool. Match your jawline and neck, not just your face, so there is no visible line between face and neck. Choose the lighter one and warm it up with bronzer, or mix the two shades. A too-dark foundation is harder to fix. Yes, many people are one shade deeper in summer. Keep a summer and a winter shade and mix them in between seasons. No. Use it as a shortlist, then swatch on your jawline in daylight before buying. Try these other free Bing Beauty tools next: Start with undertone, not just light or dark. Once the undertone is right, the shade looks like skin instead of makeup, and your blush and lipstick choices fall into place much more easily.Foundation Shade Finder: Match Your Undertone and Skin Tone
Foundation / Lipstick Shade Finder
How It Works and the Calculation Formula
Example
Input Result Cool undertone, fair skin Cool Beige / Pink foundation, Berry / Cool Rose lipstick Warm undertone, tan skin Warm Beige / Golden foundation, Terracotta lipstick Shade Families Reference Table
Undertone Foundation family Lipstick family Avoid Warm Warm Beige, Golden Terracotta, Warm Nude Very pink bases Cool Cool Beige, Pink Berry, Cool Rose Very yellow bases Neutral Neutral Beige Soft Rose, Mauve Strong orange or pink bases Frequently Asked Questions
How do I find my undertone?
Should I match my face or my neck?
What if I am between two shades?
Does skin tone change with seasons?
Is this a substitute for swatching?
Related Tools
Conclusion